Our Core Modules
Digital Marketing Overview
Digital Marketing Components , Digital marketing vs Traditional marketing , Stages of Digital Marketing , How to Creating Visibility, Getting Traffic, Engaging Traffic, Conversions , Analysis or Measurement , Retention , Main Channels of Digital marketing
Importance of Lead generation for a business , Steps in Lead generation , Various modes of generating a lead , Types of landing pages , Creating a lead magnet , Landing page v/s Web page , Checking effectiveness of landing pages through A/B testing , Process of Lead nurturing .
Web Development Strategy
Types of Websites , Domain names , Domain extensions , Different types of domain extensions , web hosting , Types of web servers , SSL certificate , Linking your domain with hosting , Website Designing (WordPress) , Creating an account on WordPress(CMS) , Choosing a theme for your website
Search Engine Optimization
Basics of SEO , About Search Engines , Understanding the SERPs , Importance of SEO , SEO Techniques , Types of SEO , Google Algorithm Updates , Some useful SEO tools , Local SEO , Keyword Research , Keyword Research Technique , Competitors Analysis , Google Keyword Planner, On Page Optimization, Meta Tags Creation, Sitemap Creation , Use of robots.txt , Canonical Optimization , Google Webmaster Integration , Google Analytics Integration
Search Engine Marketing
Introduction to Online advertising , Google AdWords / PPC advertising , Types of Google AdWords Advertising , How costs are calculated in AdWords , AdWords Basics , Introduction to Keyword Research , Difference between SEO & PPC keywords , Types of PPC Keywords , Select Targeted/related Keywords , Analyze Competitors keywords , Create ads and campaigns , Managing Campaigns , Ads and Approvals , Budget and Bids Keyword Optimization , Optimizing the Campaign , Payment methods
Social Media Optimization
Introduction to Social Media , Power of social media , Social Media Strategy , Brand Management Strategies , Network Profile Creation , Best Sites for SMO , Setting Social Objectives , Integration with your site , URL Shortening Tools , GOOGLE+ Optimization , Face Book Marketing , Twitter Marketing, Linked In Marketing , Instagram Marketing, SlideShare , You Tube Marketing .
Google Analytics , Search Console , Bing Webmaster Tools, Website Speed Test , Website Compress, Duplicate Content , URL Shorten, Keyword Planner , Mind Mapple , Moz Explorer , Soolve , Tweek your Biz , Portent , Google Coorelate , Google Trendz, Uber Suggest , Sem Rush , A/ B Split Testing , Mail Chimp , Elementor ,Coogle , Keyword Tools ,SEO Quake , Buzz Sumo , etc.
E Mail Marketing
Importance of Email Marketing , Types of Emails , Types of Email Marketing , Various software’s for Email Marketing , Difference between Single Opt-in and Double Opt-in , Types of Conversion , Creating an account for Email marketing , Setting up a campaign , Publishing forms on your landing pages , Creating forms , broadcasting , Creating a newsletter for broadcasting , Automation , Click rate , Tricks on how to land email in inbox instead of spam ,
Inbound Marketing , What is Inbound Marketing?, Website Optimization , Checklist & SEO , How to Do Email Marketing Right , Getting Started with Social Media , Creating Original Content , Sales & Inbound Marketing , How Inbound Marketing Affects Sales , Understanding the Website’s Role in the Sales Funnel , How to Approach Inbound Leads via Email , Using Social Media for Sales , Using Content to Delight and Renew Customers
Blogging , What is blogging? , Purpose of blogging , Choosing blogging platforms , Discovering your blog’s focus & theme , Developing & designing blog website , Installation of WordPress , Front and Backend of WordPress , Managing Front and Backend of WordPress , Installing themes in WordPress , Managing Posts and Pages in WordPress
Conversion Rate Optimization
Conversion Rate Optimization , Importance of Conversion Rate Optimization , Components of CRO , Best Practices , Understanding Your Customer , Goal Setting , Debunking Myths , Optimization Plan , User Experience & funnel Optimization , Reducing Bounce Rates & Exit Rates.
Digital Marketing Sales
Digital marketing strategy , Ebusiness strategy , Multichannel marketing strategy , Improve results , Review your current approach ,Apply analytics , Learn best practice ,What is freelancing? , Benefits of freelancing , Top freelancing portals , Grabbing projects as a freelancer , Bidding strategy
Every company target is to come within top three search results either paid or organic ways. The goal of a search engine marketer is to bring the target number of leads and clicks from the given marketing budget. Most of the work is involved in analysis, bid management, keyword research, ad copywriting and split testing the ad campaigns.Bigger companies need a dedicated SEM (search engine marketing) specialist and sometimes there is requirement for a team for search engine marketers.
Now a days people in small business move towards digital marketing methology which is paid as well as organic also,search engine optimization, one can get free traffic from Google instead of spending money on Google AdWords campaigns. The job of an SEO expert or SEO executive involves keyword research, user experience optimization, using Google webmaster tools, getting pages indexed, manage duplicate content and so on.
Social Media is an essential platform for every marketier to communicate with the potential customer & Social Media platform is one of the most powerful method of communication. One of the areas is spreading the owned content via social media channels. Social Media paid advertising requires some expertise. For example, advertising on Facebook has become a complicated task nowadays. New features and targeting options are added everyday and a content marketing manager or digital marketing manager cannot handle it on their own.
Every digital marketing consulting agencies require business to grow and spread digital marketing awareness all over the word. Relation manager understand the requirement of the customer and plan or develop unique and effective strategy of digital marketing to boost leads and excellent conversion ratio provide to the customer. In every business without good sales figure no comapny can grow.
Now a days inbound marketing is most effective way to achieve goal from digital marketing . Drip marketing, lead nurturing, conversion rate optimization are important components in Inbound Marketing. An Inbound marketer can create a strategy for attracting customers. While the inbound marketing manager creates a strategy on how to attract customers using content marketing, the content marketing manager can focus on execution of that strategy.Manager cannot handle it on their own.
Copywriter is an unique work in the whole digital marketing team. Copywriter are in plenty and every comapny want to use effective and impactful content which inspire customer to stimulate or convert into sales. The copywriter can help the search engine marketer write better ad copy, help the social media manager post better words on social media channels,help the content team refine their content for better reception.
We all know Content is king . Without content digital marketing never be achieve their goal. Content marketing includes managing the blog, sales page copywriting, email communications, drip marketing campaigns, a little bit of PR, ebook publications, video marketing and guest blogging.
DigiPro create their Digital Marketing Program in such a way which aim to create Future Digital Marketing Managers.It is not necessary that you should hold an MBA or have certifications in digital marketing because your projects will be the proof that you know digital marketing. In our Program we specially focus on Projects & assignments . Digital marketing managers are responsible for bringing together the different component of digital marketing together and make it efficient.