Digital Marketing Components , Digital marketing vs Traditional marketing , Stages of Digital Marketing , How to Creating Visibility, Getting Traffic, Engaging Traffic, Conversions , Analysis or Measurement , Retention , Main Channels of Digital marketing
Importance of Lead generation for a business , Steps in Lead generation , Various modes of generating a lead , Types of landing pages , Creating a lead magnet , Landing page v/s Web page , Checking effectiveness of landing pages through A/B testing , Process of Lead nurturing .
Types of Websites , Domain names , Domain extensions , Different types of domain extensions , web hosting , Types of web servers , SSL certificate , Linking your domain with hosting , Website Designing (WordPress) , Creating an account on WordPress(CMS) , Choosing a theme for your website
Basics of SEO , About Search Engines , Understanding the SERPs , Importance of SEO , SEO Techniques , Types of SEO , Google Algorithm Updates , Some useful SEO tools , Local SEO , Keyword Research , Keyword Research Technique , Competitors Analysis , Google Keyword Planner, On Page Optimization, Meta Tags Creation, Sitemap Creation , Use of robots.txt , Canonical Optimization , Google Webmaster Integration , Google Analytics Integration
Introduction to Online advertising , Google AdWords / PPC advertising , Types of Google AdWords Advertising , How costs are calculated in AdWords , AdWords Basics , Introduction to Keyword Research , Difference between SEO & PPC keywords , Types of PPC Keywords , Select Targeted/related Keywords , Analyze Competitors keywords , Create ads and campaigns , Managing Campaigns , Ads and Approvals , Budget and Bids Keyword Optimization , Optimizing the Campaign , Payment methods
Introduction to Social Media , Power of social media , Social Media Strategy , Brand Management Strategies , Network Profile Creation , Best Sites for SMO , Setting Social Objectives , Integration with your site , URL Shortening Tools , GOOGLE+ Optimization , Face Book Marketing , Twitter Marketing, Linked In Marketing , Instagram Marketing, SlideShare , You Tube Marketing .
Google Analytics , Search Console , Bing Webmaster Tools, Website Speed Test , Website Compress, Duplicate Content , URL Shorten, Keyword Planner , Mind Mapple , Moz Explorer , Soolve , Tweek your Biz , Portent , Google Coorelate , Google Trendz, Uber Suggest , Sem Rush , A/ B Split Testing , Mail Chimp , Elementor ,Coogle , Keyword Tools ,SEO Quake , Buzz Sumo , etc.
Importance of Email Marketing , Types of Emails , Types of Email Marketing , Various software’s for Email Marketing , Difference between Single Opt-in and Double Opt-in , Types of Conversion , Creating an account for Email marketing , Setting up a campaign , Publishing forms on your landing pages , Creating forms , broadcasting , Creating a newsletter for broadcasting , Automation , Click rate , Tricks on how to land email in inbox instead of spam ,
Inbound Marketing , What is Inbound Marketing?, Website Optimization , Checklist & SEO , How to Do Email Marketing Right , Getting Started with Social Media , Creating Original Content , Sales & Inbound Marketing , How Inbound Marketing Affects Sales , Understanding the Website’s Role in the Sales Funnel , How to Approach Inbound Leads via Email , Using Social Media for Sales , Using Content to Delight and Renew Customers
Blogging , What is blogging? , Purpose of blogging , Choosing blogging platforms , Discovering your blog’s focus & theme , Developing & designing blog website , Installation of WordPress , Front and Backend of WordPress , Managing Front and Backend of WordPress , Installing themes in WordPress , Managing Posts and Pages in WordPress
Conversion Rate Optimization , Importance of Conversion Rate Optimization , Components of CRO , Best Practices , Understanding Your Customer , Goal Setting , Debunking Myths , Optimization Plan , User Experience & funnel Optimization , Reducing Bounce Rates & Exit Rates.
Digital marketing strategy , Ebusiness strategy , Multichannel marketing strategy , Improve results , Review your current approach ,Apply analytics , Learn best practice ,What is freelancing? , Benefits of freelancing , Top freelancing portals , Grabbing projects as a freelancer , Bidding strategy