Digital Marketing Components , Digital marketing vs Traditional marketing , Stages of Digital Marketing , How to Creating Visibility, Getting Traffic, Engaging Traffic, Conversions , Analysis or Measurement , Retention , Main Channels of Digital marketing
Importance of Lead generation for a business , Steps in Lead generation , Various modes of generating a lead , Types of landing pages , Creating a lead magnet , Landing page v/s Web page , Checking effectiveness of landing pages through A/B testing , Process of Lead nurturing .
Types of Websites , Domain names , Domain extensions , Different types of domain extensions , web hosting , Types of web servers , SSL certificate , Linking your domain with hosting , Website Designing (WordPress) , Creating an account on WordPress(CMS) , Choosing a theme for your website
Basics of SEO , About Search Engines , Understanding the SERPs , Importance of SEO , SEO Techniques , Types of SEO , Google Algorithm Updates , Some useful SEO tools , Local SEO , Keyword Research , Keyword Research Technique , Competitors Analysis , Google Keyword Planner, On Page Optimization, Meta Tags Creation, Sitemap Creation , Use of robots.txt , Canonical Optimization , Google Webmaster Integration , Google Analytics Integration
Introduction to Online advertising , Google AdWords / PPC advertising , Types of Google AdWords Advertising , How costs are calculated in AdWords , AdWords Basics , Introduction to Keyword Research , Difference between SEO & PPC keywords , Types of PPC Keywords , Select Targeted/related Keywords , Analyze Competitors keywords , Create ads and campaigns , Managing Campaigns , Ads and Approvals , Budget and Bids Keyword Optimization , Optimizing the Campaign , Payment methods
Introduction to Social Media , Power of social media , Social Media Strategy , Brand Management Strategies , Network Profile Creation , Best Sites for SMO , Setting Social Objectives , Integration with your site , URL Shortening Tools , GOOGLE+ Optimization , Face Book Marketing , Twitter Marketing, Linked In Marketing , Instagram Marketing, SlideShare , You Tube Marketing .
Google Analytics , Search Console , Bing Webmaster Tools, Website Speed Test , Website Compress, Duplicate Content , URL Shorten, Keyword Planner , Mind Mapple , Moz Explorer , Soolve , Tweek your Biz , Portent , Google Coorelate , Google Trendz, Uber Suggest , Sem Rush , A/ B Split Testing , Mail Chimp , Elementor ,Coogle , Keyword Tools ,SEO Quake , Buzz Sumo , etc.
Importance of Email Marketing , Types of Emails , Types of Email Marketing , Various software’s for Email Marketing , Difference between Single Opt-in and Double Opt-in , Types of Conversion , Creating an account for Email marketing , Setting up a campaign , Publishing forms on your landing pages , Creating forms , broadcasting , Creating a newsletter for broadcasting , Automation , Click rate , Tricks on how to land email in inbox instead of spam ,
Inbound Marketing , What is Inbound Marketing?, Website Optimization , Checklist & SEO , How to Do Email Marketing Right , Getting Started with Social Media , Creating Original Content , Sales & Inbound Marketing , How Inbound Marketing Affects Sales , Understanding the Website’s Role in the Sales Funnel , How to Approach Inbound Leads via Email , Using Social Media for Sales , Using Content to Delight and Renew Customers
Blogging , What is blogging? , Purpose of blogging , Choosing blogging platforms , Discovering your blog’s focus & theme , Developing & designing blog website , Installation of WordPress , Front and Backend of WordPress , Managing Front and Backend of WordPress , Installing themes in WordPress , Managing Posts and Pages in WordPress
Conversion Rate Optimization , Importance of Conversion Rate Optimization , Components of CRO , Best Practices , Understanding Your Customer , Goal Setting , Debunking Myths , Optimization Plan , User Experience & funnel Optimization , Reducing Bounce Rates & Exit Rates.
Digital marketing strategy , Ebusiness strategy , Multichannel marketing strategy , Improve results , Review your current approach ,Apply analytics , Learn best practice ,What is freelancing? , Benefits of freelancing , Top freelancing portals , Grabbing projects as a freelancer , Bidding strategy
We are focus on our approach distinctive and our teaching tools highly conducive to better learning, but our trainers are highly skilled professionals. All our trainers are certified or post-graduate degree holders with expertise that cover fields such as web developers, marketing experts & digital marketing strategiest. They also boast years of proven work experience.
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