Abandonment Rate

Abandonment Rate is a Google Analytics term that tells a percentage, used to narrate a visitor on a web page who evacuates that page before completing the desired action. We begin building a strategy to reduce shopping cart abandonment and recover sales. We can easily see the shopping cart abandonment rate by using the Funnel Visualization page. Basically, Login to our account and lead Conversions, then Shopping Behaviour on the left for tracking Cart Abandonment. The Shopping Cart Abandonment Rate is preconceived by dividing the total number of completed purchases by the number of shopping carts created. Deduct the result from one and then multiply by 100 for the abandonment rate.

also share this on:
« Back to Glossary Index

Leave a Reply

Your email address will not be published. Required fields are marked *