Acquisition Cost

Google has distributed about the Cost Data Import property, website owners will have more power to perceive and differentiate visit, cost, and revenue data for their paid campaigns here. Customer acquisition cost (CAC) is a metric that has been enlarging in use, along with the appearance of Internet companies and web-based publicizing campaigns that can be tracked. The customer acquisition cost means the price we pay to attain a new customer. In its easiest form, it can be worked out by dividing the total costs affiliated with the acquisition by total new customers, within a specific time period. The Cost Analysis report conveys session, cost, and revenue performance data for our paid non-Google marketing channels.

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