The acquisition is how our audience finds our website and Google Analytics’ information informs us how visitors arrive at our website. The acquisition is split into 10 sub-groups: Overview, Channels, All Traffic, Referrals, Campaigns, Keywords, Cost Analysis, Adwords, Social and Search Engine Optimization. Primarily, this shows where users come from, what they do on our site once they appear and if they deliver a conversion. We can also use these reports to learn more about our traffic if they approach straight to our site or use a search engine, and how well-to-do certain marketing campaigns are in enchanting users. Referrals lend a hand to us to understand which pages and domains are combining to our store and directing traffic.

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