Ad Extensions

Ad Extensions are the additional segment of information that enlarges our advertisement to make it more convenient to users. Ad extensions typically comprise telephone numbers, additional links from our site, seller reviews. We should select ad extensions that will help our advertising campaign to better meet our business goals. There are two groups of Ad Extensions: Automatic and Manual Ad Extensions. Automated, means Adwords automatically join the extension information to our ad and these include click to call an automated calling, sitelink extensions. And another one is manual, referring we can pick to modify our ads according to our own preferences. In short, manual ad extensions need us to manually fill out our business details. Automated extensions do not.

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