Google Analytics by Google tracks and reports web traffic, started the free service in November 2005. Google Analytics is for personal and business uses. There are four types of Google Analytics, i.e., Audience, Acquisition, and Behavior. Google Analytics is easy to set up, for that we just have to sign-up and put a tracking code on the web page. Analytics provide statistics and some analytical tools for SEO marketing. Google acquired Urchin Software before Google Analytics in April 2005. Google Analytics is very important for Digital Marketers as they see insights to customers. We can also do Funnel Analysis with Google Analytics.

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