Anchor Text

Anchor text is the words and letters in sight in a hyperlink. By default, emerges as blue underlined text. Anchor text can supply both search engines and users relevant conditional information about destination’s content. Anchor Text other pages use to link our site seems like a reflection of how people view our page. Anchor text should be short and relevancy to the linked-to page. There isn’t a specific length but it’s good to keep it as brief as possible. Keywords in Anchor tags are the best signal for Search Engine Optimization (SEO) and for marketing. Simply, Anchor Text is a core text that is rich, complex and people analyze to build their knowledge.

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