CPA (Cost per Acquisition)

Cost per acquisition (CPA), otherwise called “Cost per activity” or pay per acquisition (PPA) and cost per transformation, is a web-based publicizing evaluating model where the promoter pays for a predetermined acquisition. The coveted acquisition to be performed is dictated by the promoter. Cost Per Acquisition, or “CPA,” is a showcasing metric that estimates the total cost to gain one paying client on a battle or channel level. CPA is an imperative estimation of promoting achievement, for the most part, recognized from Cost of Acquiring Customer (CAC) by its granular application. Cost Per Acquisition, then again, is a money related metric used to straightforwardly gauge the income effect of promoting efforts.

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