The expression “Gclid,” or as it bodes well to consider as a ‘Google Click ID’ is a route for AdWords to convey data about the searcher to Analytics. This information enables you to see post click movement in Analytics, for example, time spent nearby, pages per visit, and so on. Auto-labeling is a setting in AdWords that enables the framework to annex your last URLs with parameters with the end goal to report measurements into Analytics. Auto-labeling is a colossal help, however now and then it breaks, making a genuine test when attempting to quantify your ROAS. AdWords auto-labeling will scramble Protocol Buffers into the URL to cover data.

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