A local business listing in SEO means an online entry of your Business name or DBA (Doing Business As), a valid physical address of your office or storefront and a local phone number (NAP) along with other business related details including opening & closing hours, website URL, social profiles, etc. No competitive local business would give up the powerful — and largely free — advertising potential of online listings, but it’s important to maximize your ROI by allocating staff hours efficiently. Fully filled-out structured citations are incredibly comprehensive, doing much the same job as traditional offline advertising. If a business can’t be found on the web today, it’s akin to being “nowhere.”

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