Process of Digital Marketing


Design and development

The first step of the digital marketing process is website design and development. There is a difference between design and development, design refers to the outer look of a website and development refers to the functionality behind the outer look. the website must be containing professional touch and search engine friendly for a better result. A business site should include a landing page for better conversion.there is three kind of website such as:


 A website contains Web pages with fixed content and low changes requirement is called a static website. Each page is coded in HTML and shows the same data to every visitor. Static websites are the most essential type of website and are the easiest to build. A static website can be built by just making a couple of HTML pages and publish them to a Web server.

Static Web pages consist of fixed code, the content of each page does not change unless it is manually updated. This works well for small websites, but it can make large sites with hundreds or thousands of pages hard to keep up.


Dynamic websites consist of Web pages that are achieved in real-time These pages incorporate scripting code, such as PHP or ASP. When a dynamic page is accessed, the code inside the page is parsed on the Web server and the appear HTML is sent to the user’s Web browser.

Most of the websites are dynamic, and they are easier to keep-up than static websites. The dynamic website, access data from a database. To change the content of a dynamic page, the webmaster may only use to update a database file. This is helpful for sites that contain pages in large quantity.

It additionally makes it feasible for numerous clients to update the content of a site without altering the design of the pages.


In general terms, open source alludes to any program whose source code is made accessible for utilize or alteration as clients or different engineers sees fit. Open source programming is typically developed as a public collaboration and made freely accessible. such as WordPress, Drupal, and Joomla.

Awareness building

Raising brand awareness so an ever-increasing number of individuals know your brand, know about what it does and can call it again, prescribe it or consider it later on in their time of need

Sure, it won’t give you a return on your financial investment right away, but more often than not, that brand awareness will benefit your brand down the line, turning into a lead, a sale or a referral that puts cold, hard cash in your pockets.

 Without a doubt, it won’t give you an arrival on your money related speculation immediately, however as a general rule, that brand awareness will profit your brand image down the line, transforming into a lead.

Digital marketing methodologies used to improve brand awareness on the web.

Search engine optimization

Retargeting  ads


Video marketing

Communication between user and website

Great site. It is necessary for a positive user experience and for a fruitful site that genuinely benefits its owners. A wide range of sites is influenced by the requirement for good communication somehow. Notwithstanding whether the site being referred to is a web-based business site, a blog, a portfolio site, an information site, a government site or some other sort of site, there is a critical need to communicate successfully with user.

Due to the importance of communication with user, it is a basic consideration for each designer and site proprietor and the obligation of both.


Traffic refers the web visitor who visit website.Web traffic is estimated in visits, now and again called “sessions,” and is a typical method to gauge an online business performance and attracting in a group of people.


A site conversion happens when a visitor to your site perform some desired action, such as sign up to newsletter, social media share, making a purchase by clicking the buy button. the overall percentage of visitors that convert is called your conversion rate.

Also, conversion for one website may be or may not be a conversion for another website as conversions are unique to each website (for online retailers, a successful conversion will be the sale of their products to consumers while for a lead generation site, successful conversion will be the generation of a qualified lead which has the potential to convert into a consumer later).

Additionally, conversion for one site might be or may not be a conversion for another site as conversions are distinctive to every site (for online retailers, a fruitful conversion will be the sale of their items to buyers while for a lead generation webpage, effective conversions will be the generation of a qualified lead which can possibly change over into a consumer later).

Site conversion is an essential factor in a marketing strategy as getting clients to do what you need them to do is fundamental for each business. Conversions for sites depend on goals which are related to the general business objectives. To accomplish a good conversion rate for your site, you need to initially discover that what it is you need your site to accomplish for your business.

The main reason for setting up and measurement of conversion rates is to track one of a kind events which happen on the site to ultimately determine the website’s performance.


Follow up

With regards to building and selling a product like an ebook or course, most business center exclusively around the product and its sales and marketing. While making an incredible product and inspiring individuals to pay you for it (register to download it) is vital, the genuine cash is in the follow-up.

Here’s the reason: Let’s suppose that your product is high standard and sales are solid. Despite everything, you confront challenges in product conveyance, customer service and data recovery – all vital component to upselling cheerful clients at a later date. Making an email follow-up campaign can set you up for long-term achievement and help you increase important knowledge about what your clients are considering. As a reward, most email software today makes automating follows-ups generally direct – which means you can make your campaign before your first client even hits “purchase” or “download.”

Analytics diagnosis-solution

Diagnostic Analytics is a type of advanced analytics which inspects data or information to answer the inquiry “For what reason did it occur?”, and is described by techniques, such as drill-down, information disclosure, information mining, and connections. Diagnosis analytics investigate information to endeavor to comprehend the reasons for behaviors and events.

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