Website Strategy - FAQ's
WordPress open source platform started in 2003 and is now the largest selfhosted blogging tool and is used on, literally, millions of sites worldwide.
Now many website developers company use WordPress to publish on the web. Many famous blogs, news outlets, music sites, Fortune 500 companies and celebrities are using WordPress.
Every website must contain the basic element of design concepts & effectiveness:
Search Engine Optimization
Conversion Rate Optimization
According to Digipro responsive design is the method of designing web pages that automatically appear in their optimized form on all devices.Now a days Website are mobile-friendly right out of the box. 70% of users who don’t like what they find on a mobile site will go look for the information they need on another site.
For an effective design strategy that on mobile website content is designed according to responsive guidelines :
Adjust the Content (Responsiveness)
Ensure the Easy Sharing
Make Content Information Clickable
Proper Call to Action.
WordPress.org, You host your own blog or website. WordPress.org is where you’ll find the free WordPress software that you can download and install on your own web server. Getting your WordPress site set up involves purchasing a domain name, buying a hosting plan and then installing WordPress on your server. Most hosting companies provide instructions or services to install WordPress for you.
WordPress.com, on the other hand, takes care of all of the hosting for you. You don’t have to download software, pay for hosting, or manage a web server.
The ability to personalize your pages using smart content, forms, and CTAs to ensure relevance among different segments of visitors. 50% of personalized calls-to-action targeted to the user perform better than calls-to-action that are generic. With The DigiPro Web Strategy Platform is designed to help businesses connect with visitors, leads, and customers at the right time with a message that carries the most relevance
Professional design refers to the task of designing websites with attention to elements like color, layout, and overall graphical appearance. It’s important that businesses recognize that a design that conveys professionalism requires an investment in your brand. Be aware that you get out of your redesign what you put into it. This is not the time or place to pinch pennies.
Conversion rate optimization, you evaluate your website to identify ways you can improve it and get a higher percentage of people to sign up for your product or service. Without traffic there can be no conversions, and without conversion there can be no sales. While attracting more traffic to your website is certainly not a bad thing, wouldn’t it be more effective to focus on converting a higher percentage of the visitors you already have coming to your site?
Don’t be afraid to experiment with different types of calls-to-action to encourage conversions.
The concept of leveraging customer satisfaction as a way to provide prospects with proof that your solutions do what you say it will.
Always creating customer case studies lends itself to our human instinct to share, tell a story and give advice
These days, before making a purchase, consumers are known to do a little research. With the Internet at their fingertips, it’s easy for them to shop around and sift out the good, bad, and ugly thanks to online reviews and ratings. When it comes to your website, you want to provide prospects with so much evidence of success that they’re left thinking, “there’s no way this can’t work.”
The concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. Product reviews are 12x more trusted than product descriptions from manufacturers.
It’s a powerful concept that can also be harnessed and applied to your website to influence a visitor’s thought-process and behavior.
User experience is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI). User experience is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI).
“A product designed with the user as the focus , will always end up the most successful.”
Before we help you pick the perfect theme, you need to know a little about WordPress themes. They come in every color in the rainbow, with just as many options and features. WordPress themes come in all kind and varieties. There’s a stripe for every style, a ticket for every taste.
There are two primary types of themes: free and premium. Free themes are obviously free—you can download them without any cost. You have to pay for premium themes, either as part of a package membership or a per theme price.
- Goals & Objectives
What are the goals and objectives for your site? What do you want it to accomplish? What will people do on your site? How will you achieve those goals?
Focus on what you’re trying to accomplish and how your website can help you get there. Don’t be distracted by pretty designs and fancy tools.
2. Content First
It’s tempting when you’re shopping for themes to just dive in and check out all the flashy features. The next thing you know you’ve fallen in love with a shiny theme that doesn’t even match the content you create.
You need to think honestly and realistically about the kind of content you create and how the theme can serve up that content.
What kind of structure will your site need? How many sidebars do you want? What goes on the front page?
The structure of your site is important because it can be one of the harder things to customize. While you can usually change the colors pretty easily, changing how many sidebars there are or where the menu is located can be a lot more involved, depending on how complicated the design is. Even if you’re willing to do some custom coding, changing the structure of a theme is a lot of work.
4. Mobile Friendly
Mobile browsing is exploding. More people are expected to use the Internet on mobile devices than desktops by 2015. Your site needs to work on mobile. But you can’t just focus on mobile devices—there’s an entire range of devices your site needs to work on: 4-inch smartphones, 8-inch tablets, 12-inch laptops, 24inch desktops and everything in between.
5. Free Themes
WordPress has more than 1,500 free themes in their official WordPress Themes Directory. It’s a great place to start your search for a theme.
6. Code Compliance
You want your theme’s code to be well structured, free of errors and valid. Nobody wants sloppy code. Clean code works better and faster on a wider variety of machines. It makes coding tweaks a lot easier.
Themes and plugins can introduce security problems for WordPress .Of course you can’t know how secure a theme is just by looking at a demo. One approach is to try the Theme Authenticity Checker plugin, though that requires installing the questionable theme in the first place.
Many of the issues we’ve talked about come down to trust. You want quality code that’s secure and kept up to date. If you’re paying big money for a premium theme, you need to know the support is going to be there when you need it.
One of the unique things about WordPress is that it’s open source software. It has a basic licensing agreement that grants freedom to the user, instead of limiting what you can do with your own software. This has caused some controversy as WordPress encourages 100% GPL-compliance for all themes and plugins, but that compliance isn’t required.
10. Never Perfect
Finally, remember that there’s no such thing as perfect. You’ll never find a theme that has everything exactly the way you want it. Every theme will have something you don’t like or aspects you need to customize.
Simple customization ,Homepage slider ,Advertising space , Featured image integration , Custom page templates ,Slideshows or image galleries ,Responsive , eCommerce , Social media buttons & Widgets.
Content Management System (CMS) is a software which stores all the data such as text, photos, music, documents, etc. and is made available on your website.
- It is an open source platform and available for free.
- CSS files can be modified according to the design as per users need.
- There are many plugins and templates available for free. Users can customize the various plugins as per their need.
- It is very easy to edit the content as it uses WYSIWYG editor (What You See Is What You Get is a user interface that allows the user to directly manipulate the layout of document without having a layout command).
- Media files can be uploaded easily and quickly.
- It offers several SEO tools which makes on-site SEO simple.
- Customization is easy according to the user’s needs.
- It allows creating different roles for users for website such as admin, author, editor and contributor.
A web strategy is about much more than just having a nice looking website. It is about integrating your website and Internet activities with your marketing strategy for optimal alignment with market opportunities and for enhancement of your Internet presence and competitiveness.
The use of the Internet will continue to grow as technology advances. With increasing competition and tightening marketing budgets, every business is under pressure finding cost-effective and innovative ways marketing their products and services. Not having an Internet and web strategy bears the risk of putting your business at a competitive disadvantage, resulting in lost business opportunities and sales
If your company is small, it makes utmost sense having an Internet and web strategy. With billions of Internet users searching for products and services on the Internet, small businesses have the opportunity to increase their visibility and reach, to penetrate new markets and to enhance customer base at a fraction of the cost of traditional marketing